1-ON-1 SESSIONS · ONLINE
YOUR CREATIVE VOICE ALREADY EXISTS
ALL YOUR LIFE TOLD YOU WHAT TO DO, YOU WENT ALONG WITH IT AND NOW YOU DON'T KNOW WHAT DEFINES YOU. TOGETHER WE GO THROUGH YOUR WORK, CUT THE NOISE AND DESIGN YOUR VOICE.
START NOW
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SOUND FAMILIAR
IT IS NOT THAT YOU HAVE NO VOICE OF YOUR OWN. IT IS THAT YOU STILL CAN'T RECOGNISE IT WHEN IT IS RIGHT IN FRONT OF YOU.
YOU MAKE A THOUSAND DIFFERENT THINGS AND YOU DON'T KNOW WHICH ONE DEFINES YOU.
YOU LOOK AT YOUR WORK AND YOU DON'T FEEL ENTIRELY IDENTIFIED OR CONVINCED.
YOU COPY WELL, ENOUGH FOR THE WORK TO LAND, BUT THAT STOPPED BEING ENOUGH A WHILE AGO.
YOU START A THOUSAND PROJECTS AND YOU FINISH NONE OF THEM.
IF YOU RECOGNISED YOURSELF IN TWO OF THOSE, KEEP READING. WHAT YOU ARE LOOKING FOR DOESN'T NEED INVENTING, BECAUSE YOU HAVE ALREADY MADE IT AT SOME POINT WITHOUT NOTICING.
THE SESSION
LET'S TALK FOR NINETY MINUTES AND GO THROUGH YOUR WORK TOGETHER. I HELP YOU DEFINE YOUR VOICE.
01
YOU SHOW ME EVERYTHING YOU MAKE. INCLUDING THE WORK YOU NEVER PUBLISHED BECAUSE YOU DIDN'T THINK IT WAS GOOD ENOUGH.
02
I ASK WHY YOU MADE EACH ONE. ALMOST NOBODY ANSWERS STRAIGHT AWAY, AND THAT IS FINE, BECAUSE THAT IS WHERE IT GETS INTERESTING.
03
WE SEPARATE WHAT IS YOURS FROM THE NOISE. THERE IS ALMOST ALWAYS MORE OF IT THAN YOU THINK.
04
YOU LEAVE WITH THREE CONCRETE THINGS. THE SENTENCE THAT EXPLAINS YOUR WORK, THE ELEMENTS THAT ALREADY SET YOU APART, AND WHAT TO STOP DOING SO THEY SHOW MORE.
YOU DON'T HAVE TO BELIEVE ME STRAIGHT AWAY. LET ME TELL YOU A BIT MORE ABOUT ME.
Rafa
WHO I AM
I SPENT SIX YEARS BUILDING SOMETHING I DIDN'T IDENTIFY WITH, SO NONE OF THIS IS SECOND HAND.
I STUDIED ENGLISH PHILOLOGY. BECAUSE EVERYONE AROUND ME KEPT SAYING ENGLISH MATTERED. THEN A MASTER'S IN TOURISM, FOR THE SAME REASON: IT SEEMED SENSIBLE.
SIX YEARS LATER. MEETING EXPECTATIONS THAT WEREN'T MINE, WITHOUT HAVING MADE A SINGLE IMPORTANT DECISION MYSELF.
I STARTED FROM SCRATCH, DOING WHAT I ACTUALLY LOVED: DESIGN. THE FIRST YEARS WERE AGENCIES, BAD PAY AND BOSSES WHO KILLED ANY IDEA BEFORE IT WAS BORN.
I STOPPED ASKING PERMISSION. I REDESIGNED APPS NOBODY ASKED ME FOR AND STUDIED THE WHOLE CRAFT, DISCIPLINE BY DISCIPLINE, UNTIL I HAD SOMETHING WORTH DEFENDING. THEN I SENT THEM TO THE COMPANIES I WANTED.
THAT IS HOW I GOT INTO ALLFUNDS, THE VERY YEAR THEY WENT PUBLIC, DESIGNING TOOLS FOR SEVEN PRIVATE BANKS.
THEN CAME ALMOST FOUR YEARS AT FACTORIAL, LEADING DESIGN ON CARDS, PAYROLL AND BENEFITS WHILE THE COMPANY CROSSED A BILLION IN VALUATION.
SEVEN YEARS DESIGNING. BUT WHAT HELPS ME MOST WITH YOU ISN'T THOSE SEVEN. IT IS THE SIX BEFORE.
I KNOW EXACTLY WHAT IT IS LIKE TO MAKE SOMETHING YOU DON'T RECOGNISE YOURSELF IN, BECAUSE I SPENT SIX YEARS MAKING IT.
THE FIRST CONVERSATION IS FREE AND I WON'T SELL YOU ANYTHING IN IT. IT IS THERE TO SEE WHETHER ANY OF THIS MAKES SENSE FOR YOU.
LET'S TALK FOR 15 MINUTES
15 MINUTES
FREE
WE MEET, YOU TELL ME WHERE YOU ARE, AND WE WORK OUT TOGETHER WHETHER I CAN HELP. IF I THINK SOMEONE ELSE IS BETTER PLACED TO HELP YOU, I'LL SAY THAT TOO.
BOOK
START HERE
FIND YOUR CREATIVE VOICE
90 MINUTES
79 €
WE GO THROUGH ALL YOUR WORK, PUBLISHED AND UNPUBLISHED. YOU LEAVE WITH AN ACTION PLAN: WHAT ALREADY SETS YOU APART, WHERE TO TAKE IT AND WHAT YOU STOP DOING TO GET THERE.
BOOK
SAVE 48 €
BUILD YOUR CREATIVE VOICE
3 × 90 MIN · 6 WEEKS
189 €
THE FIRST SESSION PLUS TWO FOLLOW-UPS TO SEE HOW YOU ARE PROGRESSING AND ADJUST COURSE ALONG THE WAY.
BOOK
YOUR VOICE DOESN'T NEED INVENTING, IT NEEDS RECOGNISING. AND THAT IS DONE BY LOOKING CALMLY AT EVERYTHING THAT DEFINES YOU.
START WITH THE FIFTEEN MINUTE CONVERSATION. IT COSTS NOTHING AND YOU LEAVE KNOWING WHETHER THIS IS FOR YOU.
START NOW
PRXY.STUDIO — DESIGN YOURSELF PRXY.STUDIO — DESIGN YOURSELF
YOUR BAG